Citation-Gap Audit: find where AI cites competitors instead of you.

Definition

What a Citation-Gap Audit is

A Citation-Gap Audit (also called a citation gap audit) identifies the buyer questions and answer engines where search and AI systems cite a competitor instead of you. It is a dated snapshot — not live tracking, not SEO rankings, and not a content campaign.

People also search citation gap, citation-gap audit, and citation gap audit. Same product: ten prompts, five peers, four engines, one PDF from Mark Stevenson at citationgapaudit.com.

Full explainer: What is a Citation-Gap Audit?

The product

Ten questions. Four engines. One dated PDF.

I email you the file within five business days of the engine runs starting. That is the whole delivery — no dashboard, no content plan, no follow-on pitch stapled to the back.

• Ten buyer prompts — questions a serious buyer would ask in your category.
• Five competitors — the ones you name, or five I select from the category if you do not.
• Four engines: ChatGPT, Perplexity, Google AI Overviews, and Copilot.
• A prompt-by-engine record of who is mentioned and who is not.
• A gap list: prompts and engines where a competitor is named and you are not.
• Short notes on how you are described when you do appear.
• Method and date, so the file is a usable snapshot later — not a live feed.

Honest limits

A snapshot is not a campaign.

I record what the four engines return on the run dates. I do not forecast next week, and I will not sell you a plan to “get you cited.”

• Not a ranking, traffic, or pipeline claim.
• Not software. No login, no API, no weekly crawl.
• Not SEO, PR, content production, or a citation campaign.
• Not an agency engagement. There is no team and no account manager.
• Not a study of more than five competitors or more than four engines.
• Not legal, financial, or investment advice.

Process

You email. I confirm. Then you pay.

1. You email company, domain, category, and optional competitors.
2. I confirm fit. Do not pay until I do.
3. You pay $2,500 USD in full via the payment link below (card or US bank).
4. I lock the ten prompts and five competitors, then run ChatGPT, Perplexity, Google AI Overviews, and Copilot.
5. I write the PDF and email it within five business days of the runs starting.

I review and send every report. You will not be handed off.

Terms

Paid in full. Refunded only if I miss.

• $2,500 USD. One company, one category, one PDF.
• Paid in full before work. No deposit-and-start, no net-30 kickoff.
• No refund after engine runs start. The fee is earned when the first engine run begins.
• Miss the window and you get the money back. If the PDF is not emailed within five business days of the runs starting, I refund the $2,500 in full.
• Scope is fixed. Ten prompts, five competitors, four engines. Extra prompts or extra competitors are a separate audit.
• Delivery is email PDF only.